Here’s an interesting AP story on a long-shot attempt on the part of some locals here in Milwaukee to reclaim the famed Pabst Blue Ribbon name by bringing production of the beer back to Milwaukee. (The fact that this classic Milwaukee label is now overseen by executives residing in California is rather sad.) The article features a must-see gallery of vintage photos of Milwaukee during the height of the P.B.R. era.
MILWAUKEE (AP) — Long before it was known for fine cheddar cheese or the Green Bay Packers, Wisconsin was famous for beer, especially the national brands brewed in Milwaukee: Schlitz, Blatz and Pabst Blue Ribbon.
The brewing tradition started by Milwaukee’s German immigrants in the 1800s endured for more than a century, until industry consolidation in the 1980s and ’90s began sending familiar brands to other companies and cities.
Now a small group of Milwaukee residents wants to revive part of that proud history by buying Pabst Brewing Co. from a California executive in hopes of returning the brand to its birthplace, possibly as a city-owned brewery.